In the first episode of a four-part special series on leadership, HBR Editor in Chief Adi Ignatius and Harvard Business School professor and historian Nancy Koehn analyze Shackleton’s leadership during the struggle to survive. I’m Adi Ignatius with Nancy Koehn. You know it was Shackleton, he disregarded advice, like maybe you shouldn’t go so far south because of the ice floes. That’s a very good way of characterizing it. Shackleton understands that. Stalwarts like Frank Wild, Tom Crean (above) and Ernest Joyce were mostly rootless men, living out of a kitbag or drifters looking for a role in life. Some of them are in Asia and whatnot. And by the way, this is the hardest thing in the world to try to get us all back, but this is the greatest mission of my life. You have ended my four day lengthy hunt! Honour and recognition in event of success.’. Right? Let’s try plan B.”, ADI IGNATIUS: They do, and there’s one moment, one real moment when mutiny becomes a possibility. It can be found in Quit You like Men by Carl Hopkins Elmore in 1944, five years before The 100 Greatest Advertisements was published. NANCY KOEHN: Exactly. Reply Delete. But at a certain point his story really becomes a big deal. I owe it to my command to bring them home alive.”  And I think that is primarily what powers him through his own moments of doubt. About 20 months all told. I am glad now to be able to state that, through the generosity of a friend, I can announce that an expedition will start next year with the object of crossing the South Polar continent from sea to sea. Shackleton and his 27-man crew made their escape northwards, dragging their lifeboats across the pack ice in those places where they couldn't sail on the sea surface. They don’t have Fitbits, but he knows that exercise is good for the men. He tells them its mental medicine, is what he called it. Store Of the 5,000 who applied to be part of Shackleton’s crew, 26 were chosen. He has a duty roster. So he was very careful about choosing his ensemble. Shackleton was known for weighing up the options in every situation - the wellbeing of his crew meant more to him than success and fame, as demonstrated during his Nimrod Expedition (1907-1909), when he turned back less than 100 nautical miles short of the South Pole and eternal glory. They all make it home, where they are met by a world completely different than the one they left. NANCY KOEHN: A combination, I think of again, frequent Town Hall meetings with the group. They have three lifeboats that they’d taken off the ship before it sank. However, the origins of the ad are very obscure. That’s the essence of what he did. What have I got in this enlisted man? One of the first books for this ad to appear in was The 100 Greatest Advertisements: 1852-1958 written by Julian Watkins in 1949. That fails to reach the South Pole. Because teams aren’t just kind of set of resumes you’ve got. ADI IGNATIUS: So a few points. It’s a great analogy. Shackleton got that kind of thing as well. He didn’t own it publicly, but he didn’t have the luxury because he had to keep the men’s faith in him, and a public admission, a public confession, at that moment in the naval hierarchy of early 20th Century, British seaman and scientists would not have worked. I must bring them home alive. They’re trying to be the first to the Pole and that expedition goes terribly awry and Scott is forced to turn around and go back and they almost die on the way back for a number of reasons, primarily the most important of which is the temperatures and food supplies. He was a brilliant kind of conductor if you will, of teams. This book provides no footnote for the ad. He is going grey. ADI IGNATIUS: All right, let’s get back to the story. There were presentations. To head back to the whaling station where they had warned Shackleton about the ice being too thick. He looks confident. So Shackleton didn’t use this language, but here’s what he did and I’ll say a word about how. Antarctic blizzards don't come more impenetrable than the mystery surrounding a recruitment ad said to have been placed by the polar explorer Sir Ernest Shackleton. ADI IGNATIUS: But they make it to Elephant Island. He was a leader every single day, whether it was giving orders or more kind of soft power things, but just being present. I mean it’s sort of unfathomable. And someone asked him about what he did with the mistakes that he made and what they were. Merke dir den Film jetzt vor und wir benachrichtigen dich, sobald er verfügbar ist. Needed to improve morale. ADI IGNATIUS: So Shackleton leads his own expedition to the South Pole in 1907. Share advert and book trailer for drama (see downloads) and overview Tragically two of the men on the expedition die within months of getting home on the battlefields of Europe. I’m turning to the future, the new mission, and I’m not going to look back on stalling. Many of you have probably seen the famous advertisement which, as the story goes, Ernest Shackleton ran in the newspaper to try to recruit men for his Endurance expedition: Men wanted for hazardous journey. I mean this is by far and away the most — I’m a Historian. ADI IGNATIUS: But what about owning them? All rights reserved. So this fails, but Shackleton wants more. Nancy welcome. And a lot of those decisions in leadership involve displeasing or not making everyone happy. ADI IGNATIUS: So they make it. I gotta create stability for them. At one point, close to the end of the journey a huge storm erupts in that part of the South Atlantic. And, as you just said. It would be interesting to know the prior experience of his crew because if they all, except the stowaway, had prior sailing experience, it would add a speck of credibility to my conjectures. How are they suited to the environment that I know well in Antarctica? And he starts counting them as the run to the shore, and he sees that all 22 are alive. Alfred Lansing (gest. That’s a second related lesson. ADI IGNATIUS: On our next episode of “Real Leaders,” Nancy Koehn and I will be talking about the writer and environmentalist, Rachel Carson. Shackleton’s Endurance Expedition (100 years ago). The ice crushes the ship and sinks it in November, 10 months after they’re first stuck. Shackleton and the crew of the Imperial Trans-Antarctic expedition landed on the mountainous, ice-covered island today known as Elephant Island. ADI IGNATIUS: So Shackleton’s first expedition to Antarctica takes place in 1902. So it’s interesting to think about Shackleton almost as an entrepreneur. Can anyone help me get right with this anxiety?”  He never does that. Some of the descendents of his men remember being told their ancestors responded to an ad Shackleton placed in the paper, but this was likely a recollection based on reading the ad rather than something they were actually told. The date seems to have been confused with when Shackleton announced his Nimrod expedition in a letter to the editor: Sir,–It has been an open secret for some time past that I have been desirous of leading another expedition to the South Polar regions. Sometimes we just talked about the seal meat that cook just made. Great leaders are made, not born. He was arguably reckless, or a little bit cavalier. He didn’t always know the answer, but he is not showing up with his team saying, “Hey guys, I didn’t sleep well. NANCY KOEHN: I think it’s got parts of both if you will. They can’t sustain it. I think all great leaders have a big element of what they do that’s very personal to them. That’s exactly what he’s doing. Shackleton could also pick a rose from the thorns and his instinct for recruiting loyal, dependable men from the rougher side of life was often crucial. ADI IGNATIUS: OK. 1975) startete nach dem Ausscheiden aus der US-Marine Ende der 50er Jahre seine Karriere als Journalist. So they decide to set off and try to sail to that island. Return Policy This is worse. If you know this story you know that Shackleton and his crew never set foot on that continent. NANCY KOEHN: Absolutely. I savor, cause I discovered just what I used to be taking a look for. ADI IGNATIUS: This episode was produced by Anne Saini and edited by Curt Nickisch. So they left in August. 3. But Shackleton procured a third ship, the Yelcho, from Chile; and finally, on August 30, 1916, the saga of the Endurance and its crew came to an end. ADI IGNATIUS: When I interview people should I have them tell me a joke and sing a little song and just get a sense of their ability to respond to a weird request? There was no Johnson & Johnson kind of moment with Jim Burke the CEO –. Maybe a little bit more than a little, but he heads south. Who would answer such an ad, which Shackleton placed in a London newspaper seeking recruits for his 1914 Imperial Trans-Antarctic Expedition? Driven by exploration and innovation, our company is built on the life and values of polar titan Sir Ernest Shackleton and exists to inspire and equip people to live courageously. NANCY KOEHN: Absolutely. His ship, the Endurance, never reached Antarctica. And Shackleton waits a month, waiting for the ice to kind of clear and it doesn’t, and he sets off. So here’s lesson number one. So there’s a real self-interested piece too. And I know you believe that and I know you —, NANCY KOEHN: I don’t believe it. ADI IGNATIUS: And is that goal, that mission selfless or selfish? But they’re not going to be rescued there. But it didn’t seem possible to me that any sane person would reply to an advert promising death by frostbite in pitch blackness unless there was a bit of beer talk involved, and in fact it They believe, he believes. Letter of application. We know from his diaries that he was nervous. NANCY KOEHN: Wanted, men for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success. Third lesson: make sure you have adequate food supplies and transport that you can depend on. I’m Adi Ignatius, Editor in Chief of Harvard Business Review. NANCY KOEHN: Right. Now he had 27 men, so it was a lot easier to do than if you’re in a company of 100s or thousands of people. Safe return doubtful. ADI IGNATIUS: So by now Shackleton has his team for the Endurance mission assembled. Full as a tick.”  So he understands in this empathic intuitive way that my most important resource is my men’s self-belief and their belief in their group ability to get home safely. He is starting to drink. They mixed. But he does it for everyone so that the man who he sees flagging isn’t embarrassed, isn’t called out, isn’t singled out. I mean we, I think we demand that our leaders own their mistakes. He does it, and the idea is energy, food, feeding and watering is something that bolsters your spirits. He’s showing up. I mean part of it was his own posture and continence, but how did he connect with the people that they believed that about themselves? There was no, you know, it’s my fault, or I take responsibility. It is he in a sense rising into how service to others can make us our best selves, make us our strongest. Elmore says: Sir Ernest Shackleton when he was about to set out on one of his expeditions, printed a statement in the papers, to this effect: ‘Men wanted for hazardous journey to the South Pole. They’re on dry land again. So there’s that piece. And beginning in 1920, he puts the call out to his old crew, and they’re scattered. It was so enjoyable, let’s go again. Some of 5/6J's letters applying to join Ernest Shackleton on his expedition to Antarctica. South: The Story of Shackleton’s Last Expedition, 1914-1917 by Sir Ernest Henry Shackleton (Toronto, Canada: The Macmillan Company, 1920) p. xii, 144. But something that’s less well-known is that she was a complete introvert. ADI IGNATIUS: It doesn’t. I’m responsible for these people. Shackleton’s recruitment advert for this expedition, was placed inconspicuously into the middle of a broadsheet newspaper and yet he received more than 5,000 applications to accompany him on his dangerous mission. That, all those things are his enemies. Honour and recognition in event of success.1. There was forced socialization, so no one was allowed to retreat their cabins when they were on the ship after dinner, on in the case of their tents, no one was allowed to be alone in their tent after dinner. Honour and recognition in case of success.’ They have to walk across the entire island. Detailed information on the crew of Ernest Shackleton and the Endurance mission, interactive content showcasing Shackleton crew information, how Shackleton chose them and their duties aboard Shackleton s Endurance. Learn more about Shackleton… It’s such a big storm that it sinks a ship with over 500 people on it in nearby waters, although the expedition doesn’t know that. We’ll make it right. And then comes back to England and starts hatching plans to go again. (26 December 2006) UPDATE: From a recent e-mail from Craig A. Meyer: No, I did not find the famous Shackleton ad, but I did recently read something that may redirect our efforts. Replies. I can’t help, but think some of the resilience and the determination, and the extraordinary improvisation of this story, which just gets more and more and more and more difficult for almost two years. The men get terrible diarrhea. That people realized that this was an expedition that failed miserably and yet is one of the greatest examples of leadership that we know. People don’t buy Harvard Business School cases to sell you history. So he has, all the way through this story, has the men on routines. That is what they were living in. ADI IGNATIUS: So Shackleton clearly has this enormous reservoir empathy. He has someone, his first mate Frank Wild, that he can talk to, but he is consistently showing up as a man who cares about his men and who believes that they together will get home safely. I mean these guys never get to do the victory dance. ERNEST H. SHACKLETON2. After a month or so it’s really clear that they’re not going to break free of the ice. History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad. If you’re doing that everyone else will be doing that. Brooklyn Nine-Nine has scrapped all season eight episodes after the recent Black Lives Matter protests made the producers re-think the show’s direction. Leider ist Shackleton derzeit bei keinem der auf Moviepilot aufgelisteten Anbietern zu sehen. NANCY KOEHN: And this is as dreadful as the open boat journey was to get to Elephant Island. Exactly. That’s something Scott has a lot of trouble with. Vivian. It was a time when nations and patriotism were duking it out at some level in an international race, along exploration lines. There’s a moment when the men are so miserable and he’s so worried about as he called it, morale, that he says, order up double rations for four days. They have to wait for it to melt, and if the ship survives being held in a vice that long, there’s very, if it survives they may get back to the coast, but he thinks increasingly as the days becomes weeks and the weeks become months into 1915, that their expedition is over. ADI IGNATIUS: OK. And that is a very interesting pivot moment for Shackleton. NANCY KOEHN: Absolutely. 1. He carries himself carefully. ADI IGNATIUS: That to me is one of the biggest takeaways for anytime that, you know, there’re plenty of people who rise to the top, get the top job and then they’re not present. They’re going to try and traverse these incredibly difficult seas. Hiring a team, raising money. This advertisement (supposedly placed by Sir Ernest Shackleton to find participants for his Nimrod Antarctic expedition in 1907) is world-famous but, according to a number of historians, and a recent Expedition News newsletter, it never actually ran. Howard Schultz came to my HBS classroom. It’s part of who they are. It’s hard to imagine, I don’t know a parallel situation. We own it. Race to the South Pole. Quit You like Men by Carl Hopkins Elmore (New York: Charles Scribner’s Sons, 1944) p. 53. But in any event, here’s the secret sauce on the mutiny. So what he doesn’t do with his men or himself is keep saying, “how did this happen? NANCY KOEHN: He wants more. There are Shackleton conventions. ADI IGNATIUS: Coming up after the break we will learn exactly how Shackleton did that. NANCY KOEHN: They all make it. I think we’ll go again. So, 1914 he returns to Antarctica for his third mission and this is the one that becomes so famous. So, Nancy, what happened in that? ADI IGNATIUS: We’re starting this series with Ernest Shackleton, one of the great explorers in the age of polar exploration in the early 20th Century. Yours faithfully, One’s in Russia. Nicknamed “Growler” by their crews, on account of its thunderous engines, the Shackleton AEW2 provided a less-than-comfortable working environment for the crew… And in January. ADI IGNATIUS: I guess what’s remarkable is that the group didn’t turn on him. And the men who see the ship on the island come pouring out of this little overturned lifeboat, in which they were having lunch. You don’t walk into the office and sit at your computer and —. He hired for attitude and trained for skill. What have I got in this scientist? Really important lesson today as volatility, pace of change increases. But he now has another issue, and this is really important for leaders today. So this idea that routine and camaraderie prevents doubt and disillusionment and it’s relative despair and then discord among the team, he understands very well and he acts to prevent that. So when he sees a man’s, for example, energy flagging and this happened a number of times, over the course of the time that they were stranded, he will order up hot milk for everyone. For the next two years, he kept his crew of 27 men alive on a drifting ice cap, then led them in their escape. And how does that happen? But this is a man who’s been thirsting for fame and glory for all his life in some sense, or since he first decided to join the heroic age of Antarctic exploration. He’s knows it, he’s been there with good and bad and less good results. The boats risk getting lost from each other, so they have to anchor them together. Basically, Shackleton dragged a crew of glory seekers on an expedition with substandard supplies and equipment and fortunately they didn't die. To set the context in the U.S., Teddy Roosevelt is President. I think that was part of the story too. How that self-making affected all these other people. Great leaders are made, not born. Sometimes he talked about poetry. ADI IGNATIUS: I don’t want to blow by that. Other biographies of Shackleton give the date as December 29, 1913, and the paper as the London Times. Do a dance. Shackleton an important ‘Antarctic’ historical figure? ADI IGNATIUS: Amazing. And the war ends and Shackleton is heavily in debt from the expedition, and he travels to America and gets on the speaking circuit, where he has some acclaim and interest by virtue of the story. I think for lots of high achieving, highly controlling, highly successful people. The radio doesn’t work. A company, let’s say, that isn’t succeeding, it isn’t producing for month after month after month and just trying to survive and at some point people saying, “This isn’t working. I think it avoids the embarrassment. Shackleton and his crew drift on the ice for almost two years. I don’t have to pay you from the moment the ship goes down.”  He says, “I’m going to pay you out of my own pocket. But somehow, they make it to South Georgia Island. So there’s an element of not I. I’m not going to be the man who sees 27 men and myself die on the ice. I know it because I’ve been studying it for 25 years. Right? The seas are really rough. Way too remote. He’s incredibly interesting to people today and I think a lot of it has to do with who he became in a very turbulent situation. You can also ask them, you know, when you hire people about what was their most confusing? And so Shackleton learns from that and says I’m going to be very good about that. I mean talk about the power of leadership and individual lives. So it’s a tremendously long, as you said, unfathomable period that they are living in this high stakes situation. All of the men proved themselves in the end though it was a difficult journey in all respects. 4. And that is what he proceeds to do. So I guess like today we would say well you have to own it. The expedition had been as good at meeting its objectives as Bill Clinton giving up cigars, but all the crew have been remembered ever since. So the ship is locked in January of 1915. And he has to ask the Assistant Lord of the Navy, Winston Churchill if he can go ahead and go or if they need the ship and the men for military service, and Churchill says, “Proceed.”  And Shackleton hightails it out of Dodge and gets himself down, first to South America to take on supplies and then they head south and east to a small whaling station, this is their last outpost before they get to Antarctica, the continent. And Shackleton quells it. He was perhaps best known for his 1914–16 expedition, in which his ship, Endurance, was crushed by pack ice and the crew endured months of hardship before being rescued. NANCY KOEHN: We had such a success. NANCY KOEHN: Exactly. He goes back. I guess it also avoids signaling to somebody that we’re worried that you’re circling the drain. No one has actually seen the ad printed in a newspaper, though the Antarctic Circle has a $100 reward out for anyone who can find it, a reward which has not yet been claimed. Dear Sir Ernest, We 'three sporty girls' have decided to write and beg of you to take us with you on your expedition to the South Pole. STARTER: Introduce ‘explorer’ element of this unit. If he hadn't been so intent on beating Scott in the race for glory, which he failed to do, he might have put the welfare of his people ahead of personal self promotion. Shackleton: An Irishman in Antarctica by Jonathan Shackleton (Madison, Wisconsin: Univ of Wisconsin Press, 2002) p. 137-138. Sometimes we talked about stamp collecting. ADI IGNATIUS: We’re talking months and months locked in the ice, freezing temperature, no light at times. Please read as they are really good. June becomes July. He gets a boat pretty quickly after they arrive at South Georgia, but the boat goes only a certain distance before again, those terrible icebergs threaten to grab it and lock it in the ice, so he has to turn back. July becomes August, and Shackleton still doesn’t have a boat. Email This BlogThis! Unlock and unleash our superpowers. One of the important things he does is say, in violation of Maritime Law, to the troublemaker, the person who wants to mutiny, he says, “Look, I know the ship went down and my Maritime Law you’re not allowed to be paid. What do you do when you have a bad boss? You know, millions have been killed. Create an identity card for each child; he or she will keep this identity for the remainder of the project, writing diary entries in … Finally, discuss what the children think the advert might lead to, before revealing Shackleton’s mission. Some say Elephant Island got its name from the sighting of elephant seals along its shores; others suggest it comes from its appearance as an elephant head. Have a great day. Frank Worsley, one of the crew members, wrote his memoirs and did not record seeing an ad, instead he just happened upon the expedition’s offices and decided to apply. Honor and recognition in case of success.’ In speaking of it afterward he said that so overwhelming was the response to his appeal that it seemed as though all the men of Great Britain were determined to accompany him.3. Everyone has a job every day. The famous Shackleton ad, supposedly printed in The Times. It is 800 miles away. Mountains, rough terrain, but they do finally get to the whaling station. Posted by Mrs J at 8:15 AM. NANCY KOEHN: Extremely important lessons. Everything seems stacked against their success. Shackleton and his 27-man crew made their escape northwards, dragging their lifeboats across the pack ice in those places where they couldn't sail on the sea surface. So that piece, he did own it. That does a lot to appease the doubting Thomas’s because it says something about what he cares for and what he’s willing to do for his men. What a famously disastrous polar mission can teach us about effective leadership. And that was the most important thing.”. They’re the people and their attitudes and their experience, and how they work together. I mean he really cares about bringing them home alive. But he made a point with each person on a regular basis to connect with them, in a very intimate way. On pages 5 and 6, Grill provides an illustration of each crew member with his name and post. Most of that time they will be living in tents because the ship sinks. So Ernest Shackleton and his crew of 27 men are stranded on an ice floe near Antarctica with no idea when or how or if they will ever be able to get home. I’m not sure he did that. There have been a spate of movies, documentaries, books, cases. NANCY KOEHN: So he sets off in August 1914 almost exactly at the time that World War I breaks out. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. And yet, he owned it completely. Second thing he does is he understands something that all parents come to understand, which is that routine is incredibly important to creating stability and confidence and belief in self for human beings. He takes on some of the tasks that are at once both profound, but also mundane. No one knows where they are. In January, late January, just as they see the coast of Antarctica, but as they’re still 80 miles away, icebergs lock the ship in a vice. 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